RK Dining

The challenge

A kitchen people already loved, with nothing around it doing any work. No identity to speak of, quiet channels, a menu that had grown by accretion rather than by design, and event enquiries with nowhere to land.

The approach

We started with the brand, then the menu itself: which dishes earn their place, how they are priced, and where the eye travels down the page. Social was activated and then scaled, and paid media went in behind the pieces that had already proved they worked. We also designed and built the events site, so that side of the business finally had somewhere to send people.

The outcome

One brand that reads the same from the shopfront to the feed, a menu that works harder per cover, and an events site that turns interest into enquiries. The engagement is live on two fronts: growing online orders for the dining room, and capturing leads for events.